By: E&P Staff
The Arizona Republic's azcentral.com rolled out registration Tuesday, requiring users to provide their ZIP code, gender, and birth year before accessing articles.
Registration won't be required on index pages, classifieds, and some other areas of the Web site. Nonregistered azcentral visitors will get "one click free," allowing them to follow links from popular Web sites such as DrudgeReport.com, said Mike Coleman, manager for site presentation/audience development at the Phoenix-based paper. Those users will be asked to register if they try to view a second azcentral story.
Coleman said the
Republic will also track where registered users go on the site. This behavior information will be combined with the registration data to more effectively target advertising.
By the end of the month, an optional enhanced registration form will be in place -- which will roll all of azcentral's sign-up and log-in pages (for e-mail newsletters, messages boards, and other features) into one form.
The registration system was developed in house.
The
Republic is the second Gannett Co. Inc. property to roll out Web site registration.
USA Today was the first.
Several other newspaper sites are using similar registration models, including washingtonpost.com and cleveland.com.
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