By: E&P Staff The East Valley Tribune, a daily that serves the Scottsdale/Mesa/Tempe area in Arizona, this week unveils debut major changes to its content and business model.
All local news will move to the front, two new local editions will bring that number to four -- and, according to a press release, it will also convert the new front local news section to a smaller size and offer it free in selected areas. Paid subscribers will keep receiving full print and Web content in a "premium" package.
East Valley Tribune Publisher and Chief Executive Julie Moreno said, according to the Phoenix Business Journal, that it expanded its distribution to better serve readers and advertisers.
"Part of this process involves creating separate editions of the paper for the specific geographic areas we serve. That way we can bring you local news and advertising specific to where you live," she said.
Executive Editor Jim Ripley said, "The Tribune is one newspaper that is changing with the times by focusing on reader convenience and cleanly packing news close to home in a single section."
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