As Ad Blocking Issue Ripens, Conciliatory Publishers Accept some Blame

Over the last month, a new tone has crept into the debate about how to respond to the increasing use of ad blockers. Industry groups now concede the bigger problem behind the problem is slow load times and that they have only themselves to blame.

Wednesday the Local Media Consortium, which represents many but not all newspaper companies in placing digital ads, published a short white paper on the ad blocking challenge and recommended an array of strategies.