E&P Exclusive Reporting
Obituaries have long been a reliable revenue stream for newspapers and an important connection to the communities they serve. But as families increasingly turn to funeral-home websites, social media and other digital alternatives, publishers are seeing that business decline. Can newspapers reclaim their place in this changing market? In this E&P Quick Read, Taayoo Murray examines new research on obituary revenue, the competitive challenges publishers face and innovative approaches to preserving a valuable business, a historical record and an enduring community tradition.
There’s no single bullet for sustaining a profitable news media business, but publishers are finding creative ways to diversify their revenue streams and strengthen audience relationships. From membership programs and community experiences to sponsored podcasts, niche publications and innovative advertising products, opportunities abound. In this E&P “Revenue Roundup,” Bob Miller speaks with three industry leaders — Chicago Public Media CEO Melissa Bell, Publisher Uriah Kiser from Potomac Local News, and Ryan Dohrn, founder and president of Brain Swell Media — about the strategies they’ve deployed, what’s generating revenue today and where they see opportunities for growth.
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