As Apple and Google Take Aim at Ads, Publishers Tremble

Posted Wednesday, June 7, 2017 10:15 am

Lucia Moses | Digiday

It’s been a week of muscle-flexing by the platform giants. First came more news about Google’s plans to filter out invasive ads and provide a tool, Funding Choices, that lets publishers charge visitors who use third-party ad blockers, with Google sharing the proceeds with the publisher.

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As Apple and Google Take Aim at Ads, Publishers Tremble

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