Snapchat’s latest measurement play has earned it a gold star from media agencies at a time when rivals are still working to scrub off their black marks.
This week the Gen Z favorite rolled out an integration with third-party provider Moat for the U.K. and France so brands can see if their video ads are viewed and heard by a human being (versus a bot) and for how long. The feature has been live in the U.S. since June.
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