As Platforms and Ad Tech Circle, Podcasting’s Small, Beautiful Age is Drawing to a Close

Posted Wednesday, October 16, 2019 9:21 am

Max Willens | Digiday

The IAB’s fifth annual podcast upfront could be the last one where platforms do not dominate in the proceedings. While last year’s IAB Upfront presenters focused, for the first time, on measurement and targeting, the unofficial theme of this year’s podcasting is platforms.

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As Platforms and Ad Tech Circle, Podcasting’s Small, Beautiful Age is Drawing to a Close

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