As Reporters Get Measured, Why Even BuzzFeed, Upworthy Aren’t Beholden to Numbers

By: Sam Kirkland | Poynter

Audience-based accountability can be scary for reporters, especially if it’s based on imperfect page-view metrics that don’t account for the fact that what’s journalistically important isn’t always what’s popular.  

So how do we acknowledge the fact that our journalism exists to be read even as we remain suspicious of purely readership-based assessments of our work?