Associated Press Is the Latest News Organization to Try Sponsored Content

Posted Friday, October 18, 2013 12:16 pm

By: Michael Sebastian | Advertising Age

The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is expected in early 2014, with potential sponsorship deals centered around major events the AP is planning to cover, such as the Super Bowl, the Winter Olympics and the Academy Awards.

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