By: Joe Strupp The Associated Press is planning what it calls "a comprehensive multiplatform reporting effort" for the 81st Annual Academy Awards on Sunday.
A release states: "A centerpiece of AP Entertainment?s effort is an online Oscars interactive, which includes live video, photos, stories and blogger feeds. Look for access details on the home page of the corporate Internet site at www.ap.org. The interactive, which went live on Feb. 15, features seven days of pre-Oscars coverage, leading up to the festivities in Los Angeles on Feb. 22, when live video, photos and blogger coverage will originate from the red carpet."
"This is the biggest entertainment event of the year and we are very excited about the extensive coverage we are able to provide our members and customers," AP Global Director of Entertainment Products Michael Dutton stated. "We have bundled together our core video, photo and text coverage into an all-in-one interactive, which will enhance the way coverage is presented on Web sites and provide a new opportunity to attract local advertisers."
The announcement adds that, "AP will offer a wide range of video clips to newspaper, broadcast and other media Web sites, including numerous 'Road to the Oscars' reports, as well as a series of preview packages, with nominee interviews, critics? predictions, red carpet setup updates and features on all major Oscar-related events.
"A team of reporters will be mobilized to provide content for AP's text, video, audio, photo, interactive, online and mobile platforms, including AP Editor-National Entertainment Video Alicia Quarles. On the night of the awards, Quarles will be on-camera reporting live from the red carpet from 6 to 8 p.m. ET. Video feeds will include celebrity arrivals, fashion wraps, show highlights and interviews. Coverage will also feature an inside look and red carpet interviews from the Elton John and Vanity Fair viewing and after-parties."
AP Images also plans to distribute more than 2,000 photos of the awards and related events.
Comments
No comments on this item Please log in to comment by clicking here