At five, City Cast makes some changes — and reconsiders its markets

Skim a headline about the latest at a given news org, and it’s likely to suggest movement in one direction, whether growth — launching! expanding! — or all-too-familiar decline — layoffs, shuttering.

What to make, then, of the state of City Cast?

Five years in, the company best known as a local podcasting network is still, on the one hand, expanding; in March, it announced new operations in Seattle and the Twin Cities, which launched this fall. But City Cast is not profitable, and in October, for the first time, it also shuttered in two local markets: Houston and Boise.

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