Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about the interests of the people in their market. Everyone is going like this…[holding up his finger to find the direction of a figurative wind].”
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