At NAA Conference, Content—and Passion—Make a Surprise Appearance

By: Rick Edmonds | Poynter

I went to last week’s NAA mediaXchange conference in Denver anticipating I would hear plenty of talk of big data, native advertising, mobile apps and social media. And I did. A less expected discovery: the concept of focusing coverage in a given paper’s print editions and website on a handful of “passion topics” particular to that community is picking up steam.