Atex Hermes at Italy's Poligrafici Editoriale Group

By: E&P Staff Italy's Poligrafici Editoriale Group recently updated its content-management systems with the Atex Hermes solution to fully integrate its digital prepress processes, from the ad department to printing. allowing users to control production in real time at every step.

Poligrafici Editoriale Group publishes three dailies (Bologna's Il Resto del Carlino, Florence's La Nazione and Milan's Il Giorno) that joined in creating QN, Quotidiano Nazionale, a common title with news from Italy and abroad about politics, economy, finance, recent events and sport. With newsrooms editing more than 700 pages per day, the QN system is a unique among Italian newspapers, according to Atex. The group combines national and international coverage with detailed local information, using an innovative content and layout model.

The project sought to change from manual management of editorial planning to full automation and integration with the editorial system. Before implementing Hermes Supervisor TQ, layout specialists followed a labor intensive process of drawing directly on the editorial pages, based on information provided by the ad sales department. Now live with Supervisor TQ, ad planning is directly produced by the ad sales departments, making it immediately available for the newspapers' prepress offices.

Supervisor TQ improves workflow management, offering a single system that can be used by the ad sales department and editors, eliminating need for an external program to manage the different levels of ad dummying. Besides eliminating several interfaces and implementations, Supervisor TQ enables users to check activity status, track changes and view advertising and editorial content during production, making it possible to solve conflicts and mistakes in advance and shorten production times.

"By automating the workflow, Hermes Supervisor TQ allows regular, accurate product tracking for all people involved in the workflow. The benefits we get from this new implementation add great value in a complex editorial environment such as ours," Poligrafici Editoriale IT Director Marco Pagani said in a statement.