'Atlanta Journal-Constitution' Restructures Sales Teams

Posted Tuesday, February 3, 2009 12:00 am

By: E&P Staff The Atlanta Journal-Constitution is unrolling a new offering, AJC Media Solutions, which caters to advertisers interested in the AJC's digital, print and direct marketing products.

In conjunction with AJC Media Solutions, the company launched YourAudienceDelivered.com to help advertisers pinpoint and custom their buys across channels.

The AJC is trying to take advantage of its local market dominance. When all of its products are considered, the AJC reaches 73% -- more if its shared-marketing programs are counted -- of Atlanta.

"We have fundamentally changed our organizational structure and go-to market approach based on research and feedback we heard from our advertisers and prospects about their continued challenges," W. Michael Clay, senior vice president and chief revenue officer, said in a statement.

The AJC has reorganized its sales division into a "one-point-of-contact, multi-media consultancy." Account executives sell across all platforms instead of specializing in one.

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'Atlanta Journal-Constitution' Restructures Sales Teams

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