By: E&P Staff Attributor announced today the launch of the world?s first Web content monitoring and analysis platform. The service offers the ability to see how and where original content is copied across the Internet.
The Associated Press and Reuters news agencies already use the system. Since then, Attributor has added new features to help publishers secure more content online.
Attributor?s technology works by allowing publishers to register and digitally fingerprint each piece of content producing Attributor "DNA" to uniquely identify the content based on its essential features.
Publishers can assign rules of use to that unique DNA, such as how much can be copied, if a link back to the original content is required and on what terms advertising is permitted.
The system scans the Internet and reports back the instances where the content has been copied and whether the rules were honored.
When Attributor finds a use that is not permitted, the service will automate any number of actions ranging from a link request to removal, and monitors to see when action is taken.
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