Audience Engagement Metrics Show Paths to Digital, Print Subscription Revenue

Posted Thursday, January 31, 2019 12:30 pm

Donald Williams | INMA

Last November I attended the INMA Consumer Engagement Summit held in Miami. Attendees came from a wide cross section of the publishing industry, from small news brands to well-known brands like USA Today and The New York Times.

As I sat through the conference, I heard jargon: “acquisition,” “retention,” “average revenue per user,”...

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Audience Engagement Metrics Show Paths to Digital, Print Subscription Revenue

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