Audiences Want Local News, and National Advertisers are Turning to Patch to Deliver the Home Front

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Since the coronavirus crisis took hold in the U.S. in March, audiences have been asking for more news updates of the coronavirus on a town-by-town basis. Then when the George Floyd protests started this summer after he was killed by Minneapolis police in May, local coverage of the movements was top of mind. Now, with the upcoming election, people are looking for updates on local polling and how and where they can cast the ballot.

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