Audio Articles are Helping News Outlets Gain Loyal Audiences

Posted Monday, February 24, 2020 3:28 pm

Gabe Bullard | Nieman Reports

In spring 2016, the Danish digital magazine Zetland prepared to launch its daily news operation. The effort was crowdfunded, and the team at Zetland asked their supporters what they wanted from the publication. One thing kept coming up: audio.

But Zetland hadn’t raised money for an audio news operation.

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Audio Articles are Helping News Outlets Gain Loyal Audiences

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