Audio Strategies Publishers are Using to Maximize Its Potential

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The BBC has launched an AI-powered synthetic voice called Project Songbird which can read out its online articles, The Drum reports “Project Songbird offers a ‘third way’ to consume BBC digital content, slotting in neatly alongside text and video news offering deepening the relationship we have with our audiences,” said Errol Baran, Global SVP for Business Development and Innovation at the BBC.

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