By: E&P Staff Austin, Portland, Ore., San Francisco and Seattle are the top markets for people who read or contributed to blogs, according to Scarborough Research, the leading local market research firm for identifying consumer and retail behaviors in the United States.
Fifteen percent of adults in Austin are bloggers, and they are 78 percent more likely than the national average to be in this consumer group. Fourteen percent of Portland adults are bloggers; followed by San Francisco and Seattle, with 13 percent of adults blogging in these cities. Nationally, eight percent of all consumers are bloggers.
The top cities for bloggers have tech savvy and youth in common.
Bloggers tend to be adopters of new technology. They are more likely than all Internet users to be a part of household that owns a PDA, MP3 player or have a satellite radio subscription.
Bloggers also tend to have a different relationship with the Internet than the average user. They are more likely to advantage of its utility for standard household and personal tasks, such as email, shopping and online banking.
Demographically, bloggers are young and hail from middle class families. They are more likely than the national average to be between the ages of 18 and 34.
Bloggers are 20 percent more likely than the national average to have an annual household income between $50,000 and $100,000 per year.
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