With Facebook live video, even Web-only sports sites are getting a taste for broadcast.
During the NBA All-Star Weekend earlier this month, USA Today viral sports site FTW used Facebook live video to give readers a court-side view of the two weekend’s games and NBA stars. It talked to Minnesota Timberwolves guard Zach LeVine about winning the slam-dunk contest, interviewed Dikembe Mutombo and made bets with Charles Barkley about how players would perform during the All-Star game. The six streams, which were all two to five minutes long, got hundreds of viewers while they were live and 60,000 views afterwards. It’s early days so comparisons are hard to come by, but other publishers that have done live video include Fusion, which had 7,000 live viewers and nearly 3.6 million views in a week. Facebook live video tends to get more comments and higher engagement than regular Facebook videos, according to data from Newswhip.
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