Average Visit at Newspaper Site: 1.1 Minutes

Even though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day – notably below the engagement enjoyed by competing media.   

The good news for publishers, as reported this week by the Newspaper Association of America, is that the number of unique visitors accessing newspaper websites grew to a record 161 million in March.  This represents a 19% increase in unique visitors over the prior year and 66.6% of all adults in the United States, according to data provided to the industry organization by the comScore analytics service.