Axel Springer’s Testing Culture Helps BILDplus Improve Products and Subscriber Retention

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A core part of any paid content journey is constant experimentation – knowing when “to hold them and when to fold them” – and BILDplus has been “in the lab” lately on retention.

BILD is Europe’s biggest daily tabloid, reaching 25 million unique users every month in Germany, and BILDplus is the biggest subscription news product in the country.

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