By: E&P Staff The American Society of Business Publication Editors has selected Don Ranly, who helped develop the concept of service journalism as a University of Missouri professor, to receive its ASBPE's 2005 Lifetime Achievement Award.
"Dr. Ranly's own service to B2B publishing is a testament to every corporate executive, mid-level manager, engineer, or other profession who reads business and trade publication to learn what useful idea they can incorporate into their business," Robert Freeman, ASBPE's president and senior editor of Realtor magazine, said in a statement.
Ranly, who headed the magazine sequence at Mizzou for 28 years, defines service journalism with three words -- useful, usable, and used.
"He doesn't just think clearly, which is what a professor of journalism is supposed to do. He also sees clearly, which is what few word-people bother to do," Jan White, a publication designer and consultant, said in a statement. "He knows that words-in-type have physical shape that affects the way their meaning is perceived. He even admits that readers are at first lookers, whom we must persuade to become readers."
ASBPE will present the award to Ranly at its National Awards of Excellence Banquet on June 21 at the Rock and Roll Hall of Fame in Cleveland.
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