Back in Times, advertising pg. 15

By: Joe Strupp The New York Times is going back in time to promote its classified ads with a new version of its famed 1950s promotion that ended with the tag line, "I got my job through The New York Times."
As part of its current "Expect the World" campaign, the paper hopes to use the phrase to boost classified ads related to jobs, car sales, and home listings.
"We are thrilled to bring back this classic campaign," says Alyse Myers, the paper's vice president of promotion and marketing. "It's a simple message that gives us the opportunity to illustrate to a new generation, in a creative way, the value of classified advertising in The New York Times."
The promotion, beginning May 2, also will allow readers who have successfully used classified ads to find a job, home, or car to vie for a spot in a TV commercial.
?(Editor & Publisher Web [Caption]
?(copyright: Editor & Publisher May 1, 1999) [Caption & Photo]


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