Baltimore Sun Home Page Takeover Turns Back Online Advertising's Clock

By: Tim Peterson | Advertising Age

Online advertising has not come all that far from those "punch the monkey" banners that littered the early web.

In a nod to web ads' roots -- or else a total disregard for their evolution -- The Baltimore Sun's home page on Monday featured an ad from Maryland merchant Jarvis Appliance that overtook the site with an aesthetic seemingly borrowed from PennySaver.


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