Barnes & Noble Announces New Nook; Amazon Responds with Cheaper 3G

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By: Laura Hazard Owen | PaidContent.org

Barnes & Noble's new Nook, the Simple Touch Reader, aims to compete with the paperback. Following a couple of weeks of rumors (and an internet leak last night) Barnes & Noble (NYSE: BKS) CEO William Lynch appeared at the company's flagship New York City store today to announce the new Nook, aimed at "those turned off by buttons, keyboards and complexity": the Simple Touch Reader. Lynch introduced the Simple Touch by quoting a letter from a customer: "My family and I are looking for the perfect Christmas gift for my grandmother...I'm wondering why you haven't created a version of the Nook for her."

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