Barriers for Local News Publishers in Growing Digital Subscriptions and Reader Revenue

Posted Thursday, December 12, 2019 11:00 am

Shelley Seale | INMA

While local publishers have an online reader revenue strategy, they are not satisfied with the execution, according to an in-depth benchmarking study of Austrian and German publishers by INMA Researcher-In-Residence Grzegorz “Greg” Piechota and Founder of Institute for Media Strategies Dietmar Schantin.

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Barriers for Local News Publishers in Growing Digital Subscriptions and Reader Revenue

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