Based on 29 studies, Stu Tolley, who ran research for the old Newspaper Advertising Bureau, predicts the last U.S. daily newspaper reader will give up the ghost in 2098, "unless something changes." For more info, see http://www.naa.org/marketscope/resear

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By: Editorial Staff (Editor & Publisher WebSite:http:www.mediainfo.com) [Caption]
(copyright: Editor & Publisher October 2, 1999) [Caption]

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