BBB Warns Publishers To Comply With Privacy Rules

By: Wendy Davis | MediaPost Communications

A “significant minority” of publishers don't follow self-regulatory rule requiring enhanced notice about data collection, an enforcement unit of the Better Business Bureau said today.

The BBB's Accountability Program made the statement as part of a compliance warning. The warning is meant to inform publishers that the industry's self-regulatory program requires them to provide “enhanced” notice -- in the form of a separate link -- on every page where ad networks or other third parties collect information for online behavioral advertising purposes.


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