The BBC has confirmed what it is billing as a “strategic partnership” with YouTube that will see the British broadcaster produce original content for the video platform.
The landmark deal — first reported last week — will include investment in YouTube-first programming and the launch of new YouTube channels aimed at children and young adults.
The BBC will also look to use YouTube to showcase what it describes as “BBC moments that bring the U.K. together” and promote is linear channels starting with the Winter Olympics in February.
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