BBC Goes Local — and Mobile — with Experimental ‘Popup’ Bureaus

By: Ricardo Bilton | Digiday

For its latest coverage expansion, international news organization BBC is going local. Very local.

The broadcaster’s latest effort, BBC Popup, is an experiment in so-called “mobile” reporting: Rather than create a permanent local bureaus, BBC is creating temporary “pop up” offices in six U.S. cities over the next six months. The operation’s first stop is Boulder, Colorado, where the BBC has already started crowdsourcing story ideas from the local community via town hall meetings.