‘Be Your Own Boss’: Northcliffe Turns LocalPeople Sites In To ‘Franchises’

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By: Robert Andrews | PaidContent.org

UK regional newspaper publisher Northcliffe Media was only paying its LocalPeople community publishers £4,800. ($7418.03) Now it wants those publishers to pay it.

The group is beginning a “franchise” model for sites in its hyperlocal network. “Franchisees” must pay Northcliffe at least £6,995 ($10810.24) plus VAT to run their own local site. For that, they would get keys to the site, the “ability to sell advertising space” themselves, a “marketing pack” and “handbook” and a whole three days’ training.































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