Beehive startup p.8

By: Allan Wolper In mid-October, the number of daily newspapers in Utah will grow by 16%.
That's when the Orem Daily Journal, a 24- to 32-page afternoon broadsheet, plans to hit the streets, becoming just the seventh daily in the Beehive state. It will be printed daily except Saturday.
While it aims to focus on Orem, it will indirectly challenge Pulitzer's 33,000-circulation Daily Herald in adjacent Provo.
"Our intent is not so much competition," said production manager Aaron Mackley. He said the Orem paper aims to be far more local than the Provo paper.
Daily Herald managing editor Mike Patrick didn't disagree. "We are much more concerned with what the Salt Lake Tribune and Deseret News are doing" than with this new launch, he said.
But some jousting seems inevitable. "People don't even know where the borders are" between the two cities, Mackley said.
The new paper has some financial muscle behind it. Parent company Oldham Associates also operates the twice-weekly Utah County Journal and Provo Sun, a commercial printing firm, and Digital Techology International, a newspaper publishing systems developer.
?(Editor & Publisher Web Site:http:///www.mediainfo. com) [Caption]
?(copyright: Editor & Publisher September 19, 1998) [Caption]


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