Behind The Athletic’s Plans to Grow Local Sports News Subscriptions

Posted Tuesday, August 29, 2017 9:45 am

Max Willens | Digiday

With most sports, talent wins. The Athletic is hoping that applies to digital sports media, too.

Armed with a $5.4 million round of funding, the subscription-based sports news startup is increasing its editorial staff from 50 to 75 people to boost its local coverage and grow its national news, too, with new hires including baseball veteran Ken Rosenthal, college basketball standout Seth Davis and college football institution Stewart Mandel.

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Behind The Athletic’s Plans to Grow Local Sports News Subscriptions

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