Behind the Success of The Seattle Times’ Morning Brief Newsletter

Posted Wednesday, May 22, 2019 11:45 am

Mel Grau | Poynter

The Seattle Times’ daily morning newsletter, Morning Brief, launched in 2015. Last year, it converted 2,000 readers into digital subscribers, which amounted to 8% of all new subscriptions in 2018. It also generated more than $400,000 in profit.

Kris Higginson is behind much of that success.

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Behind the Success of The Seattle Times’ Morning Brief Newsletter

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