By: E&P Staff Belo announced that it has agreed to purchase WUPL-TV, the UPN affiliate in New Orleans, from Viacom for $14.5 million in cash. The deal is subject to the Federal Communications Committee's approval. Belo also owns the CBS affiliate, WWL-TV in New Orleans.
"We are excited about expanding Belo's presence in the New Orleans market and extending our valuable partnership with Viacom," Jack Sander, Belo president/Media Operations, said in a statement. "The broad and complementary reach achieved by combining the CBS and UPN network-affiliated television stations in New Orleans will allow us to offer viewers and advertisers unmatched value and programming choice."
The addition of WUPL in New Orleans will create Belo's fifth duopoly. Belo's other duopoly markets include Seattle, Phoenix, Spokane, and Tucson. Belo also operates two TV stations in San Antonio with its ownership of CBS affiliate KENS-TV and a local marketing agreement with the UPN affiliate.
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