Beyond Ad Targeting, the Demise of the Third-Party Cookie Will Hit Key Digital Media Functions

Posted Wednesday, January 29, 2020 11:00 am

Lucinda Southern | Digiday

After Google announced this month it will phase out the use of third-party cookies in Chrome, many focused first on the impact this would have on ad targeting. But the third-party cookie has long been a workhorse in digital media, used for a host of ho-hum yet critical functions, including user profiling and audience analytics.

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Beyond Ad Targeting, the Demise of the Third-Party Cookie Will Hit Key Digital Media Functions

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