Beyond Revenue, Publishers Use Header Bidding To Prioritize Advertisers

Posted Tuesday, February 21, 2017 10:15 am

Ross Benes | Digiday

As it turns out, there’s more than one way to use header bidding.

Header bidding gets a lot of publicity for its ability to increase revenue for publishers. But a less-heralded aspect of header bidding is that publishers use it to prioritize certain advertisers in the auction.

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Beyond Revenue, Publishers Use Header Bidding To Prioritize Advertisers

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