By: E&P Staff The "Lio" pantomime comic will start this Monday in more than 100 newspapers -- an unusually high launch total in today's syndication market.
Mark Tatulli (profiled in E&P's May 2006 issue) does "Lio" for Universal Press Syndicate, which also distributes Tatulli's "Heart of the City" strip.
"This launch has proven to be one of our most successful ones, both in terms of numbers and the heavy hitters on the list," says Lee Salem, the editor of Universal who will become the syndicate's new president on July 1.
Charter clients include the Los Angeles Times, The Dallas Morning News, The Atlanta Journal-Constitution, the Houston Chronicle, the Chicago Sun-Times, Denver's Rocky Mountain News, The St. Petersburg Times, the Detroit Free Press, and The Seattle Times.
"The fact that there is no dialogue and that everything is art-driven is exceptional," added John Vivona, vice president of sales at Universal. "If there were ever a strip that knew no demographic boundaries, this is it."
Universal also thinks "Lio" has strong international potential because there are no language barriers. So far, the Brussels, Belgium-based Bel De Morgen newspaper has picked up the comic.
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