Big Media is Crashing the NewFronts


The Digital Content NewFronts were designed to create an upfront marketplace for digital video, where media companies could present upcoming programming to advertisers --just like the TV upfronts. But the NewFronts have become less about securing immediate upfront ad commitments -- which is harder to do when digital can be transacted year-round --and more of a place for presenters to lay out their overall positioning to marketers.

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