Big Media Needs to Embrace Digital Shift—Not Fight It

Posted Thursday, June 23, 2016 10:17 am

Amol Sharma | Wall Street Journal

The narrative is irresistible: As young audiences migrate from television to digital media and ad dollars follow them, old-school entertainment giants are in for a world of hurt. It will be a slow, sad decline.

It doesn’t have to be that way.

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Big Media Needs to Embrace Digital Shift—Not Fight It

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