Big Spenders Push Ad Line, But Facebook Holds Ground

Posted Tuesday, May 29, 2012 12:15 pm

By: Cotton Delo | AdAge.com

GM wanted to brand Facebook. And Facebook wasn't selling.

In a now-notorious meeting between General Motors Global CMO Joel Ewanick and other top marketing brass and Facebook sales executives, the automaker's team asked whether it was possible to run bigger, higher-impact ad units than the current offering, according to people familiar with the discussion. Advertising on Facebook has always been subtle. But GM wanted to do something bigger.

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Big Spenders Push Ad Line, But Facebook Holds Ground

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