Axel Springer’s Bild tabloid declared a financial victory over ad blockers when it took the aggressive step of banning ad blockers from accessing its site.
The German publisher’s tough stance has had an impact. In October, 25 percent of its 10 million unique visitors were blocking its ads (according to comScore figures). That’s in line with PageFair’s widely cited report that indicates that one-fourth of Germans use ad blockers, compared to the U.K.’s 18 percent.
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