Blendle’s Secret Weapon: Its Toolkit

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Blendle isn’t just about unbundling the traditional news package. The Dutch startup is quietly building a set of tools for the publishing industry that goes well beyond selling stories by the slice within a neatly designed interface – with all thecontroversial economics that go with such a business model.

In a recent conversation, company co-founder Alexander Klöpping related an anecdote that piqued my interest.

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