Bloomberg and Reuters: The Future of News

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By: Lucia Moses | AdWeek

There’s no mistaking where Andy Lack feels Bloomberg LP is positioned versus its competitors. “We may be the last man standing,” says Lack, who oversees the news organization’s multimedia operations.

A veteran of network television, Lack sits in his small office in Bloomberg’s gleaming New York headquarters, which is stocked with signs of the company’s largesse: expensive artwork, oversized fish tanks, a state-of-the-art TV studio. “Most of the other news organizations I’ve worked at are fighting the delusion factor,” says the former news executive for both CBS and NBC. “There’s enormous pressure of economics on journalism. It’s an expensive, tough game to be in.”
































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