Bloomberg Brings Live TV+ To iPad App

Posted
By: Steve Smith | MediaPost.com

Bloomberg launches the “Bloomberg TV +” app for iPad on Thursday, bringing its live on-air video stream and on-demand content to the tablet. The free app drops the user into a rich selection of on-demand recent news clips, a directory to its recent shows and a button that feeds in the live cable channel content.

The “Plus” in Bloomberg’s video app involves the supporting financial data and news links it attaches to most video clips. While each media piece streams in a marquee window, a column below lists each of the major companies and personalities mentioned, with drop-down access to current stock pricing, charts and related recent stories.































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