Bloomberg Business’ New Look Has Made a Splash — But Don’t Just Call it a Redesign

By: Caroline O’Donovan | NiemanLab

Bloomberg launched a fresh, new Bloomberg Business Tuesday night, to both acclaim and confusion. Change has long been afoot lately at Bloomberg Media, which hired Justin B. Smith away from Atlantic Media in 2013 and Joshua Topolsky away from The Verge last July to help reconfigure the company’s digital presence. The new look — inspired in part by the boldness of Bloomberg Businessweek, the print magazine the company bought in 2009 — is fresh, colorful, and not a little bit dizzying.