Bloomberg Gadfly Debuts in Bid to Shake-Up Financial Commentary Space

With succinct, newsy commentary about the day's business and financial headlines being churned out by franchises like The Wall Street Journal's Heard on the Street, The Financial Times' Lex and Reuters' Breakingviews, is there room for another player in this space?

Bloomberg L.P. thinks so, which is why it created Bloomberg Gadfly, a new web operation that went live Sunday with an initial team of about two dozen journalists devoted to fast-turnaround analysis pieces in the range of 400 to 800 words.